TikTok is introducing a fresh option that allows them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the service announced that it presently contains in excess of 1 billion content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a full-scale release. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for inferior, factory-style content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we aim to offer the community the power to see more or less of that, based on their own preferences,” stated a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its network labeled as made with AI. Collectively, more than 100 million media items are added to the app every day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Users will be capable of limit or boost the amount of AI-generated videos they view by opening the content preference feature in the platform and selecting AI-made media. Additional categories that currently be controlled under the filter cover news, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines mandate users to label convincing AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the platform will now add an AI-generated watermark to content made using its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from seeking to evade the labeling process.
Responsible AI Funding
The company is additionally launching a $2m AI literacy fund for professionals and institutions to create educational content about using AI responsibly. This initiative will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its safety measures, during discussion over proposals to make redundant a large number of safety staff in the United Kingdom. It is set to eliminate 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it has to be seen by humans. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
